Post by account_disabled on Mar 15, 2024 22:04:02 GMT -6
The employees and an outflow of qualified personnel. what it is what it consists of who is responsible for it The companys customer focus not formally but in reality The founder of the customeroriented approach was the famous American millionaire Marshall Field and his famous phrase The customer is always right. But to understand how customeroriented your brand and your company are we suggest turning to history and looking at marketing models P C SIVA In Bob Lautheborn turned the familiar but no longer working P marketing model upside down turning it into C.
And now the clientoriented marketer the manager sees Not product Bold Data but customer need. Not price but consumer expenses that satisfy his needs. Not distribution but convenience of purchasing. Not promotion but communication. A little later in thanks to Don Schultz and Chekitan Dev the SIVA model appeared where The product has become a solution that satisfies a need. Promotion has become information that potential buyers need to know. The price has become the value of the purchase the benefit. Distribution access that is how easily and quickly a product can be purchased.
The formulations the customer is always right we are a customeroriented brand adopted only at a formal level are highly likely to cause internal rejection and resistance among staff. Related materialHow to properly fire an employee about parting with a dissatisfied employee A true commitment to understanding the customers needs makes a brand truly customercentric. To do this lets turn to psychology and Maslows pyramid of needs NEED ACCORDING TO MASLOW HOW DOES IT SOUND IN THE CLIENTS LANGUAGE HOW THIS IS REFLECTED IN THE CHARACTERISTICS WE PROVIDE TECHNICAL SPECIFICATIONS TO MARKETERS AND BRAND MANAGERS HOW CAN THIS BE EXPRESSED EXAMPLES Physiological need I am satisfied. I feel good. The product of this brand makes the client full healthy and allows him to move or recover faster.
And now the clientoriented marketer the manager sees Not product Bold Data but customer need. Not price but consumer expenses that satisfy his needs. Not distribution but convenience of purchasing. Not promotion but communication. A little later in thanks to Don Schultz and Chekitan Dev the SIVA model appeared where The product has become a solution that satisfies a need. Promotion has become information that potential buyers need to know. The price has become the value of the purchase the benefit. Distribution access that is how easily and quickly a product can be purchased.
The formulations the customer is always right we are a customeroriented brand adopted only at a formal level are highly likely to cause internal rejection and resistance among staff. Related materialHow to properly fire an employee about parting with a dissatisfied employee A true commitment to understanding the customers needs makes a brand truly customercentric. To do this lets turn to psychology and Maslows pyramid of needs NEED ACCORDING TO MASLOW HOW DOES IT SOUND IN THE CLIENTS LANGUAGE HOW THIS IS REFLECTED IN THE CHARACTERISTICS WE PROVIDE TECHNICAL SPECIFICATIONS TO MARKETERS AND BRAND MANAGERS HOW CAN THIS BE EXPRESSED EXAMPLES Physiological need I am satisfied. I feel good. The product of this brand makes the client full healthy and allows him to move or recover faster.