Post by account_disabled on Feb 27, 2024 0:32:35 GMT -6
Radio and podcast must both be "activated" by the user who decides to listen, but while the radio allows a more casual mode of use (I turn it on, I listen, if I don't like it I change), the podcast instead is searched for, selected and used according to a precise choice of the user and therefore falls to all intents and purposes among on-demand content . To put it simply, it's a bit like the difference between TV and Netflix. Contents, then. Chosen by the user. A perfect combo for those who have something to say and know who to turn to. Branded podcasts , in this sense, offer numerous opportunities, many of which are still unpublished. …and branded podcasts Let's recap: podcasts are therefore audio files, which can be uploaded online to proprietary sites or specific platforms (free or paid), ready to be downloaded and listened to by users.
Branded podcasts are therefore an opportunity to make the brand's Panama mobile number list voice heard – literally. But what to communicate? As in any self-respecting content marketing project, it is better to be able to exploit quality content that responds as much as possible to the curiosities or "needs" of hypothetical listeners. Also because, it is good to remember, podcasts are enjoyed above all while doing something else : while driving, while cooking, while playing sports... and, as everyone knows, hearing often takes second place compared to sight, therefore it is necessary to always deal with an opponent who is very difficult to beat in terms of attention. For this reason, knowing how to choose topics and talk about them in an engaging, non-boring way and at the right times is the key to ensuring that any type of podcast is followed and, even more so for branded ones, the target audience becomes loyal.
Maybe it's because we are used to "being told stories" from an early age, but the voice - compared to simple reading in one's mind - has the power to create immediate affection (or disaffection): the sound is much more subject to "gut" choices ” (we like/dislike) compared to other tools and, for this reason, it deserves particular attention, even in the design and implementation phase. branded podcast examples Ok, quality content, but in practice? Wanting to draw a very generic boundary, we can identify two types of branded podcasts: Those that report already existing editorial content in the form of audio through their "simple" reading (this is typical of newspapers and online magazines). Let's think for example of an article, available on the same site in both text and audio versions; Those that are based on original content , created ad hoc to respect a regular series.
Branded podcasts are therefore an opportunity to make the brand's Panama mobile number list voice heard – literally. But what to communicate? As in any self-respecting content marketing project, it is better to be able to exploit quality content that responds as much as possible to the curiosities or "needs" of hypothetical listeners. Also because, it is good to remember, podcasts are enjoyed above all while doing something else : while driving, while cooking, while playing sports... and, as everyone knows, hearing often takes second place compared to sight, therefore it is necessary to always deal with an opponent who is very difficult to beat in terms of attention. For this reason, knowing how to choose topics and talk about them in an engaging, non-boring way and at the right times is the key to ensuring that any type of podcast is followed and, even more so for branded ones, the target audience becomes loyal.
Maybe it's because we are used to "being told stories" from an early age, but the voice - compared to simple reading in one's mind - has the power to create immediate affection (or disaffection): the sound is much more subject to "gut" choices ” (we like/dislike) compared to other tools and, for this reason, it deserves particular attention, even in the design and implementation phase. branded podcast examples Ok, quality content, but in practice? Wanting to draw a very generic boundary, we can identify two types of branded podcasts: Those that report already existing editorial content in the form of audio through their "simple" reading (this is typical of newspapers and online magazines). Let's think for example of an article, available on the same site in both text and audio versions; Those that are based on original content , created ad hoc to respect a regular series.